Fisherman’s Friend approached Ripple Research to activate a brand awareness campaign to complement their wider activity around the theme of a friend for ‘Whatever the Day Throws at You’.
Ripple Research:
- Recruited credible experts on friendship
- Worked with Oxford’s Professor Robin Dunbar to develop a survey on friendship.
From research into credible experts, to drafting questions, to telling the story behind the data, and landing branded coverage in Mail Online, Daily Star, Forbes, The Times, The Telegraph, Stylist and many others, Ripple was fundamental in getting the Fisherman’s Friend brand message to a wide audience.
