KAYAK approached Ripple Research to conduct its international consumer research project on travel preferences and behaviours.
Analysing key internal data, Ripple Research designed questions comparing consumer travel behaviours across markets and created personality clusters.
The research conducted was paired with search figures to highlight consumer trends, and develop a creative around rejecting the standard Christmas expectations.
Ripple’s PR division was vital in securing top-tier profiling opportunities for C-Suite decision makers, including on CNN International and BBC World.
Running the project from start to finish, the combined publication-wide reach figure of this campaign was 621 million.
