ResMed’s 2024 Sleep Survey – How the World Sleeps: Discover Your Sleep Superpowers provided a snapshot of how people around the world sleep today.
With nationally representative samples from 17 different countries and a total of 36,000 respondents, this white paper was designed to help people around the world rediscover their sleep superpowers and unlock their full potential.
We considered:
- The quality and quantity of sleep
- What stops respondents from sleeping
- The consequences of both a good and a bad night’s sleep.
This report looks at what people do, particularly with digital devices, in the run-up to bedtime, as well as the impact of sleep tracking. The Sleep survey included a sample of women experiencing menopause, as well as gathered insights on how likely each country was to fall and stay asleep.
How the World Sleeps was an integral pillar of a major campaign designed to highlight the hidden costs of poor sleep.
From designing the questions to running the surveys, revealing market differences, and uncovering the stories behind the numbers, Ripple Research was a vital part of creating this comprehensive report on the state of sleep today.
